The Human in the Loop

Helping teams work smarter, not harder.

I’m Esteban Díaz — founder of Looplogix and an Atlassian geek at heart.

For nearly a decade, I’ve been helping teams transform the way they work through smarter processes, automation, and agile thinking.

I believe in simplicity over bureaucracy, data over opinions, and teamwork over heroics.

My job is to make tools like Jira actually work for people — not the other way around.

If you’re curious about my background in IT, process reengineering, or my Atlassian trip and certifications, feel free to visit my LinkedIn profile for the full story or my Atlassian profile.

Ready to make Atlassian work smarter for your team?

Let’s talk about your challenges and find practical ways to simplify, optimize, and make your tools flow better